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Everything You Must Know About Off-Page SEO
So, you have perfected the metas you used for SEO, you are posting brand new content week after week and your site has good link structure. However, after all these things, you are still failing to get the rankings you want. Well for sure, you are completely puzzled how. There’s no doubt that this issue is making you scratch your head.
As much time and energy marketers are spending on building their own site, some of the effective SEO strategies do happen elsewhere. This one is achieved by doing off-page SEO. In the event that you are not aware about this, I suggest that you keep on reading.
The practices mentioned above like posting good and informative content, writing keyword friendly metas as well as adding internal links, all of these are considered to be on-page SEO tactics. To make it simple, these are the kinds of SEO practices that ought to be done on your own page. However, when talking about off-page SEO, this includes SEO strategies that take place not on your homepage but on other areas. As much effort as you invest in your own site, you have to accept the fact that some of the metrics that make big impact to your SEO are happening from afar.
Actually, there are plenty of common strategies to do off-page SEO. You are going to discover more of them in the next paragraphs.
Number 1. Backlinks – backlinks for your site is the link to your home page coming from another place on the web. As an example, you might be running an store online about outdoor equipment. A blogger or adventurer has posted their favorite finds for the season and they have included a link in their post pointing back to your site, that is called backlink.
Number 2. Social media – think of how much time your prospective audience spend on their social media account, this will make you think how beautiful this source can be. Actually, this can be a big advantage to boost your SEO strategies and efforts. If you have good social media presence, you can generate more traffic to your website. The more people who check your page, the better the chances that it’ll appear to search engines.
Number 3. Review sites – there are lots of online review sites that also serve as a good off-page SEO source. Truth is, these review sites are very powerful in terms of providing backlinks and increasing traffic to your page. However, this will only happen if you have good ratings to engage with users.