Getting To The Point – Reviews
Using Reviews to Boost Sales
Ratings and reviews are increasingly becoming an important aspect of digital marketing.Today, people have a tendency to cross check products and services before consumption. This they do by viewing product reviews. Most commonly viewed reviews are Google reviews though there are other types of reviews. customers tend to believe what other customers have to say that what the business has to say about itself. This is because for them, what a fellow client says portrays a truer image of the company and its products and services than is displayed on a company’s website. Ratings and reviews, therefore, have a great influence on consumer’s decision making. Making good use of reviews on a company’s website is, therefore, essential. Positive testimonials will boost the sales of a company.
Negative reviews can be controlled by most plug-ins which allows one to approve the reviews that show up on the website. The control of reviews are limited when using some sites. Bad reviews are not always harmful,when addressed appropriately they can actually be used to improve the business. A strategic response to a negative review on a business’s website can also help balance out the impact. It is important to acknowledge clients who give positive feedback.
The Millennials and today’s generation people have a short concentration span and will only skim over a website in search of relevant information. Customers’ feedback can be make a good eye catching summary that will keep a view on your website long enough to get all the details. Good reviews from big brands can increase the credibility of a company to potential customers. Some small enterprises like Go-Forth Pest Control in Wilmington,NCare already making sales with this trick.
Google reviews are free unless a business is looking to increase flexibility and make work easier by buying additional plug-ins. For most applications, there are options that make it unnecessary to buy a plug-in. Google places reviews is a plug in that can be used with WordPress. Google places reviews displays three reviews at ago. To suit the theme and website design, the review panel can be modified from the configuration settings.
Yelp is also a famous review site.Yelp is designed to only feature real customer’s reviews thus making it credible. When using Websites developed by wordpress then one need not buy an additional plug-in feature for Yelp. Facebook is also a social review site whose contents can be embedded to a website.
Beyond the three review tools covered by this article, there exist others. Reviews from the aforementioned sites are transferred to the company’s website by use of plug-ins and their review panels can be modified from the websites settings.