Experts – Getting Started & Next Steps
Commercial photography is photography for business use, such as product placements or adverts. It may also be used for enhancing text in corporate leaflets and brochures, restaurant menus and others. In essence, commercial photography is meant to sell or promote a company or its individual products and/or services.
The market can be very bankable for commercial photographers, the field being so broad and accommodating to both conventional and alternative photographs. Below are some of the most common commercial photography applications these days:
Commercial photography for products or product lines emphasize the features, details and feel of a certain product or its design.
Promotion of a Business
Commercial photography may also be used by a business to promote itself or particular aspects of what it does. Commercial and industrial photography are significantly different, however, the former being done in an enclosed room or isolated area, and the latter on the factory floor or any outdoor site. Commercial photography pros do not usually accept industrial photography assignments. A common approach to promoting businesses is with the use of architectural and building photography, which portrays the business as a product.
Commercial Food Photography
Food photography is usually performed for cafe or restaurant menus or culinary sections of magazines and other publications. A mastery of still-life shots and nature is a must in food photographers. Pictures are taken either to highlight the food or create feels for a venue. Because restaurant or cafe food shoots are done in the venue itself, a photographer will have to be ready with portable backgrounds and lighting.
Fashion photography is obviously the most common type of commercial photography. Such pictures can be seen almost everywhere, from the TV to fashion magazines to billboards and more. There are several styles and techniques used in commercial fashion photography. For example, catalogue photographs are usually heavy on the details of a garment, while editorial shots show the item in more unexpected and sometimes dramatic ways.
Portrait photography, invented in the 19th century, has been one of the most lucrative areas of the photography industry. There is a whole dynamic for photographers to be able to manipulate lighting and shoot the human body, entire families or any groups of people, and bringing out the best in them. Portrait photography is so in demand that there are almost countless outlets providing this service.
If you’re looking for a commercial photographer, whatever your purpose may be, the best thing you can do is run up a background check of each prospect you find. How long have they been in the industry? To be good, commercial photographers need experience. You definitely need to take a look at their portfolios. Finally, try to have a short chat with them on the phone about your plans. This is a great way to tell if you have chemistry together. You don’t want a photographer you don’t like because it could affect the final outcome of the photos.